Make Tjenesteshop’s value clear in one minute
is a digital platform that streamlines the delivery of essential municipal services—such as practical assistance, social housing, and support programs—for vulnerable and underserved groups across Norwegian municipalities. It creates value for both sides: citizens can book services at times that fit their daily routines and communicate securely with providers, while municipalities gain greater flexibility and make better use of staff, time, and resources.
Despite addressing these real pain points, the Tjenesteshop team faced a key challenge:
For Tjenesteshop, we produced an animated explainer video in just three weeks
To solve the challenge, CMO Partners, together with our video production partner agency,
Film Partners, designed and delivered a 1-minute animated explainer video in just 3 weeks. The process started with workshops to map municipal workflows and identify the moments where Tjenesteshop delivers the most value. From there, our teams developed a clear script and storyline that contrasted the “before” scenario of administrative chaos with the “after” state of seamless digital integration, after which the animation and production phase began.
To support the video, CMO Partners have provided:
The video was included in sales-/demo-materials, published on the website, and presented at live meetings with stakeholders in public authorities. It became a core sales tool, enabling Tjenesteshop commercial team to explain its value in seconds and leaving stakeholders with a clear, memorable impression of the platform’s impact.
We delivered results and a process that left our client fully satisfied
The collaboration was smooth and cooperative, with the video delivered in just 3 weeks since the project initiation. Our client was pleased with both the process and the result, leaving a strong sense of satisfaction on both sides. The project strengthened the relationship and showed how video is often the most effective way to explain and visualize a service - far more engaging than written descriptions alone.
“It was a pleasure to support Tjenesteshop on this project. Our goal was to create a clear and engaging story that demonstrates their value to decision-makers, and the positive reception confirms we achieved it. Seeing the video integrated into Tjenesteshop’s pitch materials and featured on their website makes our team proud”
Myko Hunchak
Director of client service
Restoring trust in marketing!
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